Adrian Teo
Aviation industry consultant
Location Singapore
Activity
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Adrian Teo made a comment
The last paragraph would be most useful to understand what are the OTHER reasons that drive consumer behavior outside of the information processing model. To explain things like impulse buying and buying things that we don’t logically need.
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Adrian Teo made a comment
I saw my experience when I was ‘job’ shopping. The product being an employment opportunity. I would like to think that consumer behavior exists in not only a purchase but a decision making process on the perceived benefits and the 4 step cycle was exactly as described even when looking for the best job fit. Elements that change my mind was a result of deeper...
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Adrian Teo made a comment
From the studies that a combination of visual and auditory methods have the best success rates in recall. Then it only makes sense that product placement is captured In a popular show which has been rationalized to not adversely affect the content of the show and the message is more to allow new brands to become ‘household’ names in these fictitious settings
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Adrian Teo made a comment
From the above 3 examples of the laws and the different approaches to the way humans react to or spend ultimately gives a better understanding to what companies are wanting to achieve. Product success. In the Watson example, the understanding of behavior would help craft the steps needed to advertise successfully and the Hollingworth studies reinforces what...
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Adrian Teo made a comment
The part that stood out for me was the smart use of getting experts on the matter of health like doctors to endorse the concept that a Hearty Breakfast was the recommendation they could go for to support Bacon and Eggs. That is equivalent to what is seen in most health magazines to support a certain method of fitness training or nutritional advice by adding...
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Adrian Teo made a comment
Most of the previous studies have been based on print media and its effects from advertising. I am curious how the new media from Big Data and analytics from advertising in digital media as well as from gaming communities have changed some of the findings back in the 20th century.
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Adrian Teo made a comment
It was definitely non rational as I would believe back in the day, gloves served a functional purpose such as for labour, protection against cold and was more a hindrance and cost as opposed to comfort. However the ad attempts to do 3 things from what I can see.
1. Choice of words used in the copywriting
- Patent
- Highest
- PerfectionThis...
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Adrian Teo made a comment
In short Consumer psychology would be the WHY and consumer behavior is the HOW. One is cognitive process understanding as to what triggers the needs and wants and the manner the brain processes it and presents it as options. Just like how the terms ‘SALES’ or ‘LIMITED EDITION’ calls out to specific processes of justifying the need to spend on it against logic...
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Adrian Teo made a comment
Just the CV workshop example was something that resonated. Most are aware what’s out there but quite know what’s in it for them. How it would particularly work and how is it applicable to them as an individual vs a ‘classroom’ activity for a large group and not razor focused on the individual’s needs. I also see that words in the campaign introduction play a...
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Adrian Teo made a comment
Collaborative learning is what I subscribe to and having differing views challenging any points made would be most welcomed for engaging conversation.
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Adrian Teo made a comment
Hi everyone, nice to meet all and look forward to learning with you all as part of my knowledge base build in the field of aviation consulting with 30 years current experience. Happy learning all
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Adrian Teo made a comment
It best describes why and what causes consumers to complete the transaction for things that can be characterized into needs and wants. Understanding the triggers that goes into that decision process which eventually leads to the final completion of the transaction.
