Modelling individual behaviour
Why on earth should we replicate humans in computational models, whilst there are actually almost eight billion real people we can study? And indeed, in the social sciences a lot of experimentation takes place to learn about how we – as humans – make decisions, change our mind and perceive the world. And probably you have been filling in polls and surveys, that all add to the knowledge social science has about preferences and opinions of different people.
In this video we discuss why it is interesting to model human behaviour, and what the challenges are in going from a simple optimising model towards more realistic behavioural drivers and processes.
Decision Making in a Complex World: Using Computer Simulations to Understand Human Behaviour
Decision Making in a Complex World: Using Computer Simulations to Understand Human Behaviour
Reach your personal and professional goals
Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.
Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.
