The World of French Cuisine: Food Creative Marketing and Design
Immerse yourself in the rich world of French cuisine as you learn how to design, develop, and market a creative food brand.
Duration
4 weeksWeekly study
3 hours
The World of French Cuisine: Food Creative Marketing and Design
Explore essential elements for a successful food and beverage concept
Ferrandi Paris is a century-old institution specialising in gastronomy and hospitality. On this creative food marketing course, the school will take you on a journey through the rich heritage of French haute cuisine.
As you meet gastronomic greats and take a tour of the Emerald Coast in Brittany, you’ll find inspiration for your own culinary career. You’ll build the skills you need to design, develop, and market your own creative food brand.
Understand and analyse food trends and concepts
Before you can get stuck into designing a brand, you need to understand trends and concepts in the food industry.
In the first week of the course, you’ll delve into food history, explore the sociology and anthropology of food, and review the main rules of restaurant design.
Identify trends inspiring business opportunities worldwide
In this week, discover you’ll compare and contrast key Western and global food trends.
To inspire your own ideas, you’ll build a mood board and receive collaborative feedback from your course leader, Virginie Brégeon, and peers.
Explore the impact of sustainability in the food industry
Week 3 of the course focuses on the impact sustainability is having on the global food industry.
You’ll learn what it means to take a sustainable approach to food, and look at some real-world examples of sustainable businesses developed by French foodpreneurs. This week will conclude with a live session with Virginie Brégeon.
Delve into food design, identity, and branding
In the final week of the course, you’ll start putting together a sample menu for your own food brand. You’ll learn how to turn an idea into a fully-fledged food identity and successful business.
With the expertise you gain over the four weeks of the course, you’ll be ready to make your culinary dreams a reality.
What topics will you cover?
- Cultural heritage: Understanding the historical significance of French cuisine and its influence on culinary concepts.
- Global Inspiration: Incorporating diverse culinary inspirations from around the world into the concept.
- Sustainable Development: Addressing sustainability concerns and integrating eco-friendly practices.
- Trend Scouting: Developing the ability to lead trend scouting strategies to stay relevant in the evolving F&B landscape.
- Creativity: Cultivating global creativity to design and deliver a distinctive and successful food experience.
- Adaptability: Preparing F&B managers to respond to daily changes and trends in the dynamic restaurant industry.
When would you like to start?
Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.
Available now
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Describe the conceptual framework of creative food marketing and design through key sociological and food anthropological theories.
- Identify european food and restaurant trends that can inspire business opportunities worldwide.
- Design food experiences that match today’s consumer expectations with a mood-board.
- Create a brief for eco-luxury identities of sustainable food experiences by managing a trend scouting strategy, by designing food experiences, by implementing sustainability in their food brand dimensions.
Who is the course for?
This course is designed for anyone with an interest in food and hospitality.
That includes food enthusiasts, foodpreneurs, food industry managers and students on food and hospitality programmes.
Who will you learn with?
Food Marketing and design PhD
Ferrandi Associate Professor
Sciences Po Rennes Associate Professor
Designer and consultant www.virginiebregeon.com
Who developed the course?
Ferrandi Paris
FERRANDI Paris, a prestigious institution in the field of hospitality education, is a member of the Conférence des grandes écoles. It is dedicated to cultivating excellence in gastronomy and hospitality, grooming elites to be actors of renewal in France and abroad.
What's included?
This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.
- Unlimited access to this course
- Includes any articles, videos, peer reviews and quizzes
- Tests to validate your learning
- Certificate of Achievement to prove your success when you're eligible
- Download and print your Certificate of Achievement anytime
Still want to know more? Check out our FAQs
Learning on FutureLearn
Your learning, your rules
- Courses are split into weeks, activities, and steps to help you keep track of your learning
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
- Complete 90% of course steps and all of the assessments to earn your certificate
Want to know more about learning on FutureLearn? Using FutureLearn
Get a taste of this course
Find out what this course is like by previewing some of the course steps before you join:
Do you know someone who'd love this course? Tell them about it...
You can use the hashtag #ferrandiparis to talk about this course on social media.
More courses you might like
Learners who joined this course have also enjoyed these courses.
Browse more in Business & Management and Creative Arts & Media
